» posted on Saturday, July 3rd, 2010 at 6:00 pm by paulc
Costly SEO Mistakes to Avoid
Search engine optimization has become a vast field where the dynamics of getting a site ranked keep changing from time to time. All of that can spell either hard times, mistakes, or disaster for the beginner SEO marketer.
It’s pretty amazing, actually, because we see the same mistakes committed every day we bother to analyze the search engine results. The reason why such mistakes happen more often is because it’s easy to get confused with SEO and follow the wrong path. The task is find information that you can verify to be legitimate, and then set about to learn before you set about doing it. In this article we will be discussing a few mistakes that you should stay away from when optimizing your site for the search engines. internet Marketing
Ok, first up we’ll mention that a lot of times people make use of images in their sites menus and especially in headings. Yes, images do look great and can be enticing for your visitors, but when you talk about the search engines, no, they don’t impress them. Search engine spiders only read text, and they do not read images so it’s a problem.
You’re missing out on the opportunity to optimize, more, with "H" tags in your heading if you use an image, instead. Search engines aim at understanding a site and learning more about it by seeing how useful it would be for a user, which is why they look at so many factors when ranking your site. You’ll be taking maximum advantage of SEO by using text, or CSS coded text, in the heading area.
While it’s important to have content on your site, if the content you choose doesn’t fit in with the overall theme of your site, it could be doing you more harm than good. The type of content you’ll need to generate will depend heavily on the keywords you choose to define your niche. If you choose the wrong keywords, your content will be affected. Search engines have very little tolerance for irrelevant content. You could find your site gets higher rankings simply by creating useful, relevant content. Search engines calculate the rankings based on what is most likely to appeal to their users, so it makes sense to aim your content to appeal to the same users. Clickbank Wealth Formula
A mistake that many SEO beginners are unaware of is that they have ja<x>vascript menus on their site, which the search engines cannot read. Check out your sites, and if you’re presently using ja<x>vascript, then it’s really no big deal to have it changed. You can still have your links crawled by the spiders if you use a sitemap, so that’s an alternative if you can’t change your javasript menus. If you want to rank well, then your pages need to be indexed and properly crawled, so just tend to your nav structure and keep it as simple as possible.
Overall, what you see and hear about SEO these days is mixed information. There are very few people who will actually tell you what’s working and what’s not. Always be careful about possible mistakes, and do continue to learn as much as possible about SEO.Clickbank Wealth Formula
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